Wayward Farm is a small-scale, diversified vegetable farm using ecologically-responsible practices to grow wholesome food for the local community.
The Wayward Farm branding is in constant working mode. Being a personal brand to Brie and her partner Mike, it always has something to be worked on. The overall goal is to encompass a warm, fun, inviting, and mindful brand that builds community through good food and good people.
SCOPE
discovery & strategy
brand identity
packaging
activity book
social media
website
brand identity
packaging
activity book
social media
website
BRAND IDENTITY
A warm, friendly and welcoming wordmark to represent the values and people behind the a community-building farm.
PACKAGING
A series of labels for bagged greens.
ACTIVITY BOOK
An activity book for kids of all ages, big or small to enjoy!! Available for download or at the weekly markets this summer!
SOCIAL
A series of product, family, and landscape photographs to help foster education, community building, and growth.
Check out wayward farm on Instagram!
WEBSITE
Visit waywardfarm.ca
