Since 1948, Reids has been a family-owned confectionery boutique offering quality treats to celebrate life’s greatest moments.
When I first began working with Reids, it was to strategize and build out the existing assets and develop a packaging system to help elevate the product and showcase it’s personality.
Two very, very sweet years of our developed brand strategy allowed for us to touch almost every aspect of the Reids portfolio; complete with packaging system, holiday brochures, social campaigns, wayfinding, two store launches, a factory opening, and a gorgeous website!

All of the projects here, I've had the pleasure of working on and producing alongside my incredible work-family at Him and Her and they continue to work with Reid's on this established vision.
discovery & strategy
brand system

Creative Direction: Erin Martin
Technology Direction: Justin Frenette
Senior Graphic Design: Melanie Miller (2017-2018)
Senior Graphic Design: Brie Pointer
Graphic Design: Amanda Ashford
Graphic Design: Emily Leung
Full-stack Development: Caitlin Dyk
Front-end Development: Kristin Clancy
Project Coordination: Vanessa Cardoso
Taste Testers & Support: the HH team
Reids is an established business with multiple logos over the decades. We brought together a system of identities that would simplify and unite the generations of logos.
A simple and modern series of stationery pieces.
This colour-coded system is used on the entire collection of chocolate and treat varieties.
With a long history of custom packaging, the system needed to be refined and modernized to help elevate the product.
The SWEETEST website we ever designed. Moodboarding, wireframing, UX/UI design, layout, and so much collaboration with the dev team and this beautiful website was born.
Check out the website in action
All work presented for Reids was completed while working at Him & Her (2017-2019+) and it would not have been possible without the team of incredible people behind it.

To my HH family: Thank you for the countless laughs, utmost creativity, inspiration, and continuous love and support. I have learned so much from each of you and I am forever grateful for the projects we worked on together, laughed or stressed over, big or small. I am grateful for all the time we spent together. May this pandemic end so we can be together again.
Thank you, thank you, thank you.

To all of my Reids friends: Thank you for bringing such great and beautiful work to us at HH. Trusting us with your brand while giving us the opportunity to build out and explore new and exciting projects for Reids is a dream to us and all studios alike. Thank you, thank you, thank you! You are an absolute dream client and brand to work with.

So much love,

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